Ads That Go Unseen
By Vanessa Sweeney Platinum Quality Author
As many know, when a person visits a website, advertisements tend to pop out all over the place. If the person clicks on one of these banners, the user will then be taken to that company's website. Businesses use this method of advertising because if the website they are advertising on is popular, then they have the potential to market to thousands of people every day. Banner ads are also popular because they stick out due to often times being brightly colored and can also contain animations.
What most people don't know however is that there is only so much advertising space on a web page. When placing advertisements, website owners have to be conscious of how the ads coincide with their website's content and how much space the ads are taking up. It is this space constriction that can cause some problems, but website owners and programmers have found a way to keep bringing in the money people pay them for the advertising.
When a business owner wants to advertise their business on a website, they normally pay a fee for the space and the length of time that their ad is going to be running. Some business owners pay by the day, month or year. Regardless of how often they pay, the websites that they advertise on are making a decent chunk of change from advertising revenues and now some companies are getting greedy. Advertising revenue is one of the main reasons why so many people want to have popular websites because they know they can bring in big money.
How are advertisers getting the short end of the stick? Some website companies and owners are offering advertising space on their websites even if they don't have any space for the ads that people or other companies are wanting to place. Those wishing to advertise will be offered a space on the website they want to advertise on and they normally have to pay up front for the space and length of time they want their ad to run. The catch? The website that is being paid to run the advertisement doesn't always run their ad on their website as often as they are supposed to and sometimes the ad is not run at all.
While this trend sounds sneaky enough as it is, there is another unfortunate side to the story. It has also been found that most people and companies who place these advertisements never realize that their ads are not showing up per their agreement with the website they are advertising on. Those who place ads rarely ever check to see if their ads are running when and where they are supposed to be running. Even if they do check up on their ads, they are often led to believe that their ads are performing or showing up when they're really not.
This is an unfair practice and it seems that those who advertise might have to do a little more checking up on how often their ads are displaying. This seems to be the only way that advertisers can make sure that they are appearing when and how they want them to. As Internet marketing grows, this trend in advertising seems to be growing right along with it. For more information, see http://www.theinternettimemachine.com.
Article Source: http://EzineArticles.com/?expert=Vanessa_Sweeney
By Vanessa Sweeney Platinum Quality Author
As many know, when a person visits a website, advertisements tend to pop out all over the place. If the person clicks on one of these banners, the user will then be taken to that company's website. Businesses use this method of advertising because if the website they are advertising on is popular, then they have the potential to market to thousands of people every day. Banner ads are also popular because they stick out due to often times being brightly colored and can also contain animations.
What most people don't know however is that there is only so much advertising space on a web page. When placing advertisements, website owners have to be conscious of how the ads coincide with their website's content and how much space the ads are taking up. It is this space constriction that can cause some problems, but website owners and programmers have found a way to keep bringing in the money people pay them for the advertising.
When a business owner wants to advertise their business on a website, they normally pay a fee for the space and the length of time that their ad is going to be running. Some business owners pay by the day, month or year. Regardless of how often they pay, the websites that they advertise on are making a decent chunk of change from advertising revenues and now some companies are getting greedy. Advertising revenue is one of the main reasons why so many people want to have popular websites because they know they can bring in big money.
How are advertisers getting the short end of the stick? Some website companies and owners are offering advertising space on their websites even if they don't have any space for the ads that people or other companies are wanting to place. Those wishing to advertise will be offered a space on the website they want to advertise on and they normally have to pay up front for the space and length of time they want their ad to run. The catch? The website that is being paid to run the advertisement doesn't always run their ad on their website as often as they are supposed to and sometimes the ad is not run at all.
While this trend sounds sneaky enough as it is, there is another unfortunate side to the story. It has also been found that most people and companies who place these advertisements never realize that their ads are not showing up per their agreement with the website they are advertising on. Those who place ads rarely ever check to see if their ads are running when and where they are supposed to be running. Even if they do check up on their ads, they are often led to believe that their ads are performing or showing up when they're really not.
This is an unfair practice and it seems that those who advertise might have to do a little more checking up on how often their ads are displaying. This seems to be the only way that advertisers can make sure that they are appearing when and how they want them to. As Internet marketing grows, this trend in advertising seems to be growing right along with it. For more information, see http://www.theinternettimemachine.com.
Article Source: http://EzineArticles.com/?expert=Vanessa_Sweeney
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